Sometimes discoveries take time. After working several years as a property tax consultant at local and multinational tax companies, it became clear that a new business model was needed. The industry’s typical generalist approach – where tax companies represent all types of properties – just doesn’t cut it when it comes to hotels. A focused approach, where in-depth hotel and intangible valuation knowledge are combined, produces optimal results for hoteliers. Hotel Tax Consultants, LLC was designed around this model.
About us
Brian P. Coker
Founder
Mr. Coker is the founder of Hotel Tax Consultants, LLC. He has handled a wide variety of property tax cases in many states. He draws on years of experience studying hotel valuation and the various methods of separating exempt intangible assets from tangible taxable assets to prepare hotel property tax cases. He is a licensed senior property tax consultant. Before founding Hotel Tax Consultants, LLC, he was a senior consultant at a multinational property tax company where he was in charge of preparing all the west Texas hotel cases for the company. Mr. Coker began his career at a local property tax company in Dallas. He has accumulated nearly 3,000 hours of experience preparing commercial appraisals. However, when performing property tax consulting services, he is acting as a property tax consultant, not as an appraiser. He received an MBA with a concentration in real estate from the University of North Texas and a BA from the University of Georgia. He has completed courses from the Appraisal Institute, Marshall & Swift, the Institute for Professionals in Taxation, and the American Hotel & Lodging Educational Institute. He also previously earned the Certified Member of the Institute (CMI) designation from the Institute for Professionals in Taxation, which the organization describes as a designation that is “widely known as a mark of achievement and distinction in the property tax field.” Outside of work he enjoys reading as well as cycling, running, and rowing.
Intangible asset expertise
Exempt intangibles
Intangible assets can comprise a substantial portion of a hotel’s value. Intangible property is exempt from property tax throughout the United States, with few exceptions. Work with a property tax company that is familiar with the Rushmore approach, the Parsing Income Method, and Deal Pricing Analysis.
The Five Star Difference
More likely to save you money
Our consultants are well-educated and experienced with 1) hotel valuation and the separation of exempt intangible business value from the tangible taxable assets, and 2) property tax appeals in several states. Hotel Tax Consultants, LLC’s focused business model allows us to provide in-depth analysis you’d be hard-pressed to find at an all-purpose property tax company. We also review your case every year, even if the assessor reduced the value, in order to ensure your hotel isn’t over-assessed.
